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Your single ‘Dumebi’ is currently sitting at over 50 million views on YouTube. From there, I just kept up that same energy.” Back in the day I used to drive too, but I found myself gravitating towards music as I was getting a lot more opportunities. When I was starting out, I made sure to conquer every stage performance with every bit of talent I had.
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Growing up in the hood, I leaned into spirituality a lot. Rema: “Music was kind of an escape for me. NME : What are some of your earliest musical memories? Ahead of the release of ‘Rave & Roses’ (March 25), NME spoke to Rema about his debut album, connecting with his global fandom and his love for the UK music scene. Racking up over 16 million views on TikTok alone, the summery, upbeat track has become a bonafide viral sensation in a matter of weeks. Rema’s latest single, the smoky and sultry ‘Calm Down’, has hit number one in his home country. Teaming up with the latter – who received the Godlike Genius award at the BandLab NME Awards 2022 – resulted in a standout verse on twigs’ recent single ‘Jealousy’, taken from her latest offering, ‘Caprisongs’. He has also hopped on tracks with UK talents like Mahalia, Skepta and FKA twigs. Following with the trap-leaning ‘Rema Freestyle’ EP and afrobeat-adjacent ‘Bad Commando’ EP later that year, Rema announced that he had created a new genre, which he dubbed ‘afrorave’.ĭriven by a vision to make afrorave a global movement, Rema’s influence has reached the US as he has recently hit the studio with stars like Kaytranada, Justine Skye and the late Virgil Abloh, among others.
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Rema (born Divine Ikubor) made his formal introduction to the music world with his 2019 self-titled EP, which housed the choppy, piano-led afropop jams ‘Iron Man’ and viral hit ‘Dumebi’. Armed with the support of Don Jazzy – the Nigerian music scene’s resident tastemaker, producer and founder of Mavin Records – Rema has embarked on his musical ascent. On the cusp of sharing his debut album ‘Rave & Roses’ (due March 25) with the world, the 21-year-old artist – who was born in Benin City – has already amassed an international legion of fans. Standing as the fourth largest city in Nigeria, the city is a living, breathing cultural monument, and ancient stomping ground of pre-imperial monarchs.Įnter, Rema. Benin City lies 40 kilometres north of the sun-pierced Benin River.